Elevator Pitch


Elevator Pitch
A slang term used to describe a brief speech that outlines an idea for a product, service or project. The name comes from the notion that the speech should be delivered in the short time period of an elevator ride, usually 20-60 seconds.

In the financial world, the speech refers to an entrepreneur's attempt to convince a venture capitalist that a business idea is worth investing in.

Venture capitalists use the quality of the elevator speech as a way to judge whether to continue with an idea. The elevator pitch is also used by project managers, salespeople and jobseekers as a way to market themselves or their ideas. An elevator pitch should include why your product, idea or project is worth investing in by explaining such things as the features, benefits and cost savings.


Investment dictionary. . 2012.

Look at other dictionaries:

  • Elevator pitch — An elevator pitch (or elevator speech) is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100 150… …   Wikipedia

  • Elevator Pitch — Das Fahrstuhl Gespräch (Elevator Pitch oder Elevator Speech auf Englisch) ist ein kurzer Überblick einer Idee für eine Dienstleistung oder ein Produkt und bedeutet „Aufzugspräsentation“. Die Bezeichnung stammt daher, dass der Pitch (das… …   Deutsch Wikipedia

  • Elevator Pitch —    A summary of a business proposition, brief and succinct enough to be delivered in the time taken by an elevator ride, preferably with someone influential. * * * elevator pitch UK US noun [C] INFORMAL FINANCE ► a short description of a product… …   Financial and business terms

  • elevator pitch — /ˈɛləveɪtə pɪtʃ/ (say eluhvaytuh pich) noun a concise presentation of a product, service, project, etc. Also, elevator speech. {imagined as a pitch1 (def. 37) made to someone in the short time available to the presenter as they travel with the… …   Australian English dictionary

  • Elevator pitch — …   Википедия

  • Elevator (disambiguation) — Elevator may refer to: *Elevator, a transportation device also called a lift , for the vertical movement of goods or people, typically within a building *Elevators (drilling rig), a device used for lifting the drill string on a drilling rig.… …   Wikipedia

  • Pitch — may refer to:In music: * Pitch (music), the property of a sound or musical tone measured by its perceived frequency ** Range (music), the distance from the lowest to the highest pitch a musical instrument can play ** Vocal range, the distance… …   Wikipedia

  • pitch — ▪ I. pitch pitch 1 [pɪtʆ] noun [countable] 1. also sales pitch informal MARKETING what a sales person says about a product to persuade people to buy it …   Financial and business terms

  • Elevator statement — In business jargon an elevator statement (or elevator pitch) is a short concise and compelling statement about a business or a business situation that can be delivered in the time it takes for an imaginary elevator ride. It is intended to make… …   Wikipedia

  • Elevator (aircraft) — Elevators are control surfaces, usually at the rear of an aircraft, which control the aircraft s orientation by changing the pitch of the aircraft, and so also the angle of attack of the wing. An increased wing angle of attack will cause a… …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.